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Lessons

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Module 8: Optimising your campaigns
Module 7: Building out your Display Ads
Module 6: Building out your Call Ads
Module 5: Building out your Search campaigns
Module 4: Structuring Search campaigns
Module 3: Setting up conversion tracking
Module 2: Time to get your accounts in order
Introduction to Google Ads for Service & Trade Businesses
Outro
Module 20: Budget Management
Module 19: Focus on A/B Testing
Module 18: Scaling your ads & the focus on FREQUENCY
Module 17: Understanding Add To Cart vs Add To Cart Conversion Value
Module 16: Understanding Purchases, Purchases Value, Purchase ROAS
Module 15: What are we optimising for?
Module 14: Customising reporting
Introduction to Funnel Building
Module 13: Bottom of funnel: Your Customers + Retargeting
Module 12: Middle of funnel: Lookalike Audiences
Module 11: Top of funnel: Cold Customers
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