Module 8: Optimising your campaigns Module 7: Building out your Display Ads Module 6: Building out your Call Ads Module 5: Building out your Search campaigns Module 4: Structuring Search campaigns Module 3: Setting up conversion tracking Module 2: Time to get your accounts in order Introduction to Google Ads for Service & Trade Businesses Outro Module 20: Budget Management Module 19: Focus on A/B Testing Module 18: Scaling your ads & the focus on FREQUENCY Module 17: Understanding Add To Cart vs Add To Cart Conversion Value Module 16: Understanding Purchases, Purchases Value, Purchase ROAS Module 15: What are we optimising for? Module 14: Customising reporting Introduction to Funnel Building Module 13: Bottom of funnel: Your Customers + Retargeting Module 12: Middle of funnel: Lookalike Audiences Module 11: Top of funnel: Cold Customers « ‹ › » page 1 / 2
